Professeur Associé
Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management, The Case Study Educational Method
Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management
2015
HRISTOV, L. (2015) . John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences, Journal of Marketing channels, 22 (3), 239-241
HRISTOV, L., REYNOLDS, J. (2015) . Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement, International Journal of Retail and Distribution Management, 43 (2), 126-147
PhD in Management Studies
University of Oxford, Royaume Uni (2008)
MBA
Sheffield Hallam University, Royaume Uni (1993)
MSc in Economics
University of National and World Economy, Bulgarie (1992)