Latchezar HRISTOV
Professeur Associé
- Département Marketing
Domaines d'enseignement
Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management, The Case Study Educational Method
Domaines de recherche
Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management
Publications
2015
HRISTOV, L. (2015) . John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences, Journal of Marketing channels, 22 (3), 239-241
HRISTOV, L., REYNOLDS, J. (2015) . Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement, International Journal of Retail and Distribution Management, 43 (2), 126-147
Formation
PhD in Management Studies
University of Oxford, Royaume Uni (2008)
MBA
Sheffield Hallam University, Royaume Uni (1993)
MSc in Economics
University of National and World Economy, Bulgarie (1992)
Prix et distinctions
- Taylor & Francis Group Certificate of Recognition as a reviewer for Journal of Marketing Channels , 2015
- Best Paper Award at the Academy of Marketing Conference , 2011