Latchezar HRISTOV

Professeur Associé

  • Département Marketing

Domaines d'enseignement

Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management, The Case Study Educational Method

Domaines de recherche

Marketing, Marketing of Innovation, Strategic Marketing, Innovation in Service Industries, Retailing, Retail Innovation, Innovation Management

Publications

2015

HRISTOV, L. (2015) . John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences, Journal of Marketing channels, 22 (3), 239-241

HRISTOV, L., REYNOLDS, J. (2015) . Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement, International Journal of Retail and Distribution Management, 43 (2), 126-147

Formation

PhD in Management Studies
University of Oxford, Royaume Uni (2008)

MBA
Sheffield Hallam University, Royaume Uni (1993)

MSc in Economics
University of National and World Economy, Bulgarie (1992)

Prix et distinctions

  • Taylor & Francis Group Certificate of Recognition as a reviewer for Journal of Marketing Channels , 2015
  • Best Paper Award at the Academy of Marketing Conference , 2011