Linda LEMARIE

Professeur Associé

  • Département Marketing

Domaines d'enseignement

Sector Marketing

Marketing research

Research Methodology in Management

Social Marketing

Integrated Marketing Communication

Domaines de recherche

Social Marketing

Sustainable Marketing

Consumer Behavior

Transformative Consumer Research

Biographie

Linda Lemarié, Ph.D., est responsable de la  recherche du département Marketing et professeure associée à Audencia Business School, Nantes, France. Elle détient un doctorat en administration de HEC Montréal, où elle a également été chargée de cours et chercheuse postdoctorale. Elle a enseigné à l'Ecole des Hautes Etudes en Santé Publique (France) avant de rejoindre l'Université de Neuchâtel en 2015 et Audencia Business School en 2019. Ses principaux domaines de recherche comprennent le marketing social, le comportement des consommateurs, la stratégie et la réglementation en matière de publicité et la sécurité routière.

 

Publications

2022

LAGOMARSINO, M., LEMARIE, L. (2022) . Should companies hope instead? The role of verbal cues in consumers' evaluation of cause-related marketing (CRM), Psychology and Marketing, 39 (1), 227-238

2021

CHEBAT , D., LEMARIE, L., ROTNEMER, B., TALBI, T., WAGNER, M. (2021) . The Young and the Reckless: Social and Physical Warning Messages Reduce Dangerous Driving Behavior in a Simulator.  , Journal of Retailing and Consumer Services, 63 (November 2021), Article N° 102701

2020

LAGOMARSINO, M., LEMARIE, L., PUNTIROLI, M. (2020) . When saving the planet is worth more than avoiding destruction. The importance of message framing when speaking to egoistic individuals, Journal of Business Research, 118 (Septembre 2020), 162-176

PUNTIROLI, M., BEZENÇON, V., PINO, G., LEMARIE, L. (2020) . When Technology Backfires and when it Succeeds: Positive and Negative Effects of Eco-efficient Automation on Consumers Choices, Advances in Consumer Research, 47 817-818

LEMARIE, L., LANZ, B., BEZENÇON, V. (2020) . When self-perceived efforts lead to perseverance: implications for the development of pro-environmental behaviors, Advances in Consumer Research, 47 728-729

2019

LEMARIE, L., BELLAVANCE, F., CHEBAT, J. (2019) . Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors, Accident Analysis and Prevention, 127 (June), 19-27

LEMARIE, L., GIRARDIN, F. (2019) . Doing Worse by Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous, Advances in Consumer Research, 46 679-680

2018

LEMARIE, L., CHEBAT, J., BELLAVANCE, F. (2018) . Reckless driving promotion and prevention: priming effects, Journal of Social Marketing, 8 (2), 220-236

2015

LEMARIE, L., CHEBAT, J. (2015) . Temptation and Prevention provided by the gambling industry : Main and interactive effects on gamblers, Recherche et Applications en Marketing, 30 (4), 51-63

MICHON, R., CHEBAT, J., YU, H., LEMARIE, L. (2015) . Fashion orientation, Shopping Mall Environment And Patronage Intentions : A study of Female Fashion Shoppers, Journal of Fashion Marketing and Management, 19 (1), 3-21

2013

LEMARIE, L., CHEBAT, J. (2013) . To resist or to comply : Promoting responsible gambling among youth, Journal of Business Research, 66 (1), 137-140

Formation

PhD in Marketing
HEC Montréal, Canada (2013)

CAPET Economie et Gestion option Communication
Ministère de l'Education Nationale, France (2006)

M.Sc. in Marketing
Université de Paris IX - Dauphine, France (2005)