Linda LEMARIE
Professeur Associé
- Département Marketing
Domaines d'enseignement
Sector Marketing
Marketing research
Research Methodology in Management
Social Marketing
Integrated Marketing Communication
Domaines de recherche
Social Marketing
Sustainable Marketing
Consumer Behavior
Transformative Consumer Research
Biographie
Linda Lemarié, Ph.D., est responsable de la recherche du département Marketing et professeure associée à Audencia Business School, Nantes, France. Elle détient un doctorat en administration de HEC Montréal, où elle a également été chargée de cours et chercheuse postdoctorale. Elle a enseigné à l'Ecole des Hautes Etudes en Santé Publique (France) avant de rejoindre l'Université de Neuchâtel en 2015 et Audencia Business School en 2019. Ses principaux domaines de recherche comprennent le marketing social, le comportement des consommateurs, la stratégie et la réglementation en matière de publicité et la sécurité routière.
Publications
2022
LAGOMARSINO, M., LEMARIE, L. (2022) . Should companies hope instead? The role of verbal cues in consumers' evaluation of cause-related marketing (CRM), Psychology and Marketing, 39 (1), 227-238
2021
CHEBAT , D., LEMARIE, L., ROTNEMER, B., TALBI, T., WAGNER, M. (2021) . The Young and the Reckless: Social and Physical Warning Messages Reduce Dangerous Driving Behavior in a Simulator. , Journal of Retailing and Consumer Services, 63 (November 2021), Article N° 102701
2020
LAGOMARSINO, M., LEMARIE, L., PUNTIROLI, M. (2020) . When saving the planet is worth more than avoiding destruction. The importance of message framing when speaking to egoistic individuals, Journal of Business Research, 118 (Septembre 2020), 162-176
PUNTIROLI, M., BEZENÇON, V., PINO, G., LEMARIE, L. (2020) . When Technology Backfires and when it Succeeds: Positive and Negative Effects of Eco-efficient Automation on Consumers Choices, Advances in Consumer Research, 47 817-818
LEMARIE, L., LANZ, B., BEZENÇON, V. (2020) . When self-perceived efforts lead to perseverance: implications for the development of pro-environmental behaviors, Advances in Consumer Research, 47 728-729
2019
LEMARIE, L., BELLAVANCE, F., CHEBAT, J. (2019) . Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors, Accident Analysis and Prevention, 127 (June), 19-27
LEMARIE, L., GIRARDIN, F. (2019) . Doing Worse by Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous, Advances in Consumer Research, 46 679-680
2018
LEMARIE, L., CHEBAT, J., BELLAVANCE, F. (2018) . Reckless driving promotion and prevention: priming effects, Journal of Social Marketing, 8 (2), 220-236
2015
LEMARIE, L., CHEBAT, J. (2015) . Temptation and Prevention provided by the gambling industry : Main and interactive effects on gamblers, Recherche et Applications en Marketing, 30 (4), 51-63
MICHON, R., CHEBAT, J., YU, H., LEMARIE, L. (2015) . Fashion orientation, Shopping Mall Environment And Patronage Intentions : A study of Female Fashion Shoppers, Journal of Fashion Marketing and Management, 19 (1), 3-21
2013
LEMARIE, L., CHEBAT, J. (2013) . To resist or to comply : Promoting responsible gambling among youth, Journal of Business Research, 66 (1), 137-140
Formation
PhD in Marketing
HEC Montréal, Canada (2013)
CAPET Economie et Gestion option Communication
Ministère de l'Education Nationale, France (2006)
M.Sc. in Marketing
Université de Paris IX - Dauphine, France (2005)