Vitor LIMA
Professeur Assistant
- Département Marketing
Domaines d'enseignement
Marketing
Théorie de la culture de consommation (CCT)
Comportement du consommateur
Digital Marketing
Social Media
Design fiction
Etude de marché qualitative
Domaines de recherche
Marketing
Biohacking
Transhumanism
Technologies émergentes
Robots
Intelligence artificielle
Cyborgs
Semiotics
Technologies d'amélioration humaine
Théorie de la culture de consommation (CCT)
Biographie
Vitor M. Lima est professeur de marketing à Audencia. Ses recherches portent sur la théorie de la culture du consommateur (TCC), le transhumanisme, le biohacking, les cyborgs, l'IA, les robots, le marketing numérique et la sémiotique. Il collabore fréquemment avec des médias, tels que la BBC. Finaliste du prix Mary Kay Doctoral Dissertation Award 2021 de l'AMS, il a été désigné par le Social Media Marketing Magazine comme l'un des 100 meilleurs professeurs de marketing sur Twitter.
Publications
LIMA, V., SÁ, P. (2018). Communication, planning, and media convergence. Editora FGV.
LIMA, V., BELK, R. (2023). No cash, no coins, no cards, but you: Biohacking the future of payments. Future Themes in Consumption. Palgrave Macmillan.
LIMA, V. (2022). Transhumanism and the phenomenology of cyborg senses. The Handbook of Digital Consumption. New York: Routledge.
Forthcoming
LIMA, V., BELK, R. (2022) . Human Enhancement Technologies and the Future of Consumer Well-Being, Journal of Services Marketing, 36 (6), 1-10
LIMA, V., ZANINI, M., HÉLIO ARTHUR IRIGARAY, H. (2022) . Non-Dyadic Human-Robot Interactions and Online Brand Communities, Marketing Intelligence and Planning
2022
LIMA, V., PESSÔA, L., BELK, R. (2022) . The Promethean biohacker: On consumer biohacking as a labour of love, Journal of Marketing Management, 38 (5-6), 483-514
2020
LIMA, V., MANCEBO, R., COSTA, A., PESSÔA, L. (2020) . Me, my place, and I: Exploring consumer-place attachment in Brazil’s Northeast region, Cadernos EBAPE.BR, 18 (3), 609-622
2019
ZANINI, M., DE MORAES, F., LIMA, V., MIGUELES, C., LOURENÇO, C., HÉLIO ARTHUR IRIGARAY, H. (2019) . Soccer and Twitter: virtual brand community engagement practices, Marketing Intelligence and Planning, 37 (7), 791-805
LIMA, V., IRIGARAY, H., LOURENÇO, C. (2019) . Consumer engagement on social media: insights from a virtual brand community, Qualitative Market Research, 22 (1), 14-32
LIMA, V., CORRÊA, A., ZANINI, M., PESSÔA, L., HÉLIO ARTHUR IRIGARAY, H. (2019) . Branding Rio de Janeiro: A semiotic analysis, Marketing Intelligence and Planning, 37 (6), 645-659
2018
LIMA, V., PESSÔA, L. (2018) . The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics, Cadernos EBAPE.BR, 16 (4), 679-691
Formation
Doctorat, Sciences de Gestion, Marketing (visiting PhD student)
Schulich School of Business, Canada (2020)
Transhumanism, cyborgs, and the self.
Doctorat, Sciences de Gestion, Marketing
Université Pontificale Catholique de Rio (PUC), Brésil (2020)
Transhumanism, cyborgs, and the self.
Professionnel, Sciences de Gestion, Concours, digital marketing
HARVARD UNIVERSITY, Etats-Unis d'Amérique (2019)
Master of Science, Sciences de Gestion, Marketing
FGV, Brésil (2014)
Master of Business Administration, Sciences de Gestion, Marketing
FGV, Brésil (2010)
Bachelor of Arts, Information et communication, Communication
ASOEC, Brésil (2008)
Prix et distinctions
- 2021 ACR Best Working Paper Award , 2021
- 2021 AMS Mary Kay Doctoral Dissertation Award (finalist) , 2021
- 2021 AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (ADCCA) (runner-up) , 2021