Vitor LIMA

Professeur Assistant

  • Département Marketing

Domaines d'enseignement

Marketing

Théorie de la culture de consommation (CCT)

Comportement du consommateur

Digital Marketing

Social Media

Design fiction

Etude de marché qualitative

Domaines de recherche

Marketing

Biohacking

Transhumanism

Technologies émergentes

Robots

Intelligence artificielle

Cyborgs

Semiotics

Technologies d'amélioration humaine

Théorie de la culture de consommation (CCT)

Marketing
Transhumanisme
Cyborgs
Intelligence artificielle
Technologies d'amélioration humaine
Robots
Marketing digital
Sémiotique
Biohacking
Comportement du consommateur

Biographie

Vitor M. Lima est professeur de marketing à Audencia. Ses recherches portent sur la théorie de la culture du consommateur (TCC), le transhumanisme, le biohacking, les cyborgs, l'IA, les robots, le marketing numérique et la sémiotique. Il collabore fréquemment avec des médias, tels que la BBC. Finaliste du prix Mary Kay Doctoral Dissertation Award 2021 de l'AMS, il a été désigné par le Social Media Marketing Magazine comme l'un des 100 meilleurs professeurs de marketing sur Twitter.

Publications

LIMA, V., SÁ, P. (2018). Communication, planning, and media convergence. Editora FGV.

LIMA, V., BELK, R. (2023). No cash, no coins, no cards, but you: Biohacking the future of payments. Future Themes in Consumption. Palgrave Macmillan.

LIMA, V. (2022). Transhumanism and the phenomenology of cyborg senses. The Handbook of Digital Consumption. New York: Routledge.

Forthcoming

LIMA, V., BELK, R. (2022) . Human Enhancement Technologies and the Future of Consumer Well-Being, Journal of Services Marketing, 36 (6), 1-10

LIMA, V., ZANINI, M., HÉLIO ARTHUR IRIGARAY, H. (2022) . Non-Dyadic Human-Robot Interactions and Online Brand Communities, Marketing Intelligence and Planning

2022

LIMA, V., PESSÔA, L., BELK, R. (2022) . The Promethean biohacker: On consumer biohacking as a labour of love, Journal of Marketing Management, 38 (5-6), 483-514

2020

LIMA, V., MANCEBO, R., COSTA, A., PESSÔA, L. (2020) . Me, my place, and I: Exploring consumer-place attachment in Brazil’s Northeast region, Cadernos EBAPE.BR, 18 (3), 609-622

2019

ZANINI, M., DE MORAES, F., LIMA, V., MIGUELES, C., LOURENÇO, C., HÉLIO ARTHUR IRIGARAY, H. (2019) . Soccer and Twitter: virtual brand community engagement practices, Marketing Intelligence and Planning, 37 (7), 791-805

LIMA, V., IRIGARAY, H., LOURENÇO, C. (2019) . Consumer engagement on social media: insights from a virtual brand community, Qualitative Market Research, 22 (1), 14-32

LIMA, V., CORRÊA, A., ZANINI, M., PESSÔA, L., HÉLIO ARTHUR IRIGARAY, H. (2019) . Branding Rio de Janeiro: A semiotic analysis, Marketing Intelligence and Planning, 37 (6), 645-659

2018

LIMA, V., PESSÔA, L. (2018) . The consumption of technology as a structural element of identity: a theoretical and methodological discussion based on French Semiotics, Cadernos EBAPE.BR, 16 (4), 679-691

Formation

Doctorat, Sciences de Gestion, Marketing (visiting PhD student)
Schulich School of Business, Canada (2020)

Transhumanism, cyborgs, and the self.

Doctorat, Sciences de Gestion, Marketing
Université Pontificale Catholique de Rio (PUC), Brésil (2020)

Transhumanism, cyborgs, and the self.

Professionnel, Sciences de Gestion, Concours, digital marketing
HARVARD UNIVERSITY, Etats-Unis d'Amérique (2019)

Master of Science, Sciences de Gestion, Marketing
FGV, Brésil (2014)

Master of Business Administration, Sciences de Gestion, Marketing
FGV, Brésil (2010)

Bachelor of Arts, Information et communication, Communication
ASOEC, Brésil (2008)

Prix et distinctions

  • 2021 ACR Best Working Paper Award , 2021
  • 2021 AMS Mary Kay Doctoral Dissertation Award (finalist) , 2021
  • 2021 AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (ADCCA) (runner-up) , 2021